The Advertising World Consumes Us. The advertising world is all around us, engulfs us, consumes us.

This series probes into the nature of consumption – the advertising world seduces us with a heady mix of material desires, sexual suggestiveness and self identity choices that make no distinction between fantasy and reality.

Some figures are larger than life – they are our new mythological gods. We worship at capitalism’s feet.

Photographs and Text: Ronny Soh

The Advertising World Consumes Us is Ronny Soh’s first attempt at a photo project and was made during the IPA Mentorship Program. Click to view: More Mentorship Projects.

The IPA Mentorship Program is a photography mentorship initiative by Invisible Photographer Asia (IPA) for those who wish to further their personal photographic vision and goals. More info: www.invisiblephotographer.asia/ipamentorship